Blank Page Syndrome
When your technical content has no SME, no ICP, and barely a usable brief, someone still has to write it.
Hi.
That's me. I write for RF labs and compliance-heavy manufacturers, or marketing teams already underwater. Whether the content sells $50K EMC testing contracts or convinces a buyer to drive across county lines to a dealership, it's built to serve decisions — not vanity metrics.
Most of my work starts at the hard end: botched copy, spec-heavy source material, or service lines no one can explain cleanly. I work around silence, under time pressure, and inside subject matter no one has time to simplify.
If your marketing environment is stretched thin and your content still needs to hit — I'll take it from here.
Work
Technical Brand Positioning – RF Lab Services
Bottom-funnel trust asset supporting RF compliance decisions.
RF Testing Methods: The Complete Guide
Technical pillar content for an RF compliance testing laboratory.
Industrial Manufacturing Content – Die-Cut Components for Electronics
Foundational content bridging spec-heavy input with procurement clarity.
RF Signal Integrity & Certification Content – MiCOM Labs
Pillar content simplifying RF test methodology for compliance-focused engineers.
Die Cutting Process Explained: Step-by-Step Guide
Educational manufacturing content for a West Coast industrial die cutter.
Why The Biggest Advertisers in the World Want Fully Homomorphic Encryption
Covers data privacy and an up-and-coming technical solution.
Essentials of Lean and Additive Manufacturing
Top-of-funnel content for a manufacturing SaaS extending industry basics.
Content Strategy Proposal: Commercial Solar Market Entry
Strategic content proposal for a solar design SaaS expanding beyond its core persona.
Toyota Competitive Analysis
OEM dealer training materials — plus the spec error that didn't ship.
They say
"You've moved up the rankings in our go-to-writers list."
— Robert Langtry, Lemonfree.com
"EXCELLENT. I couldn't change a thing or ask for more."
— Rose Musyoka
"You're an integral part to our team."
— Sarah Mirando
Case Studies
Projects
Gestallt
Healthcare SaaS — GLP Documentation PlatformProduct
HIPAA-compatible collaborative platform for autism support teams. Dual-mode architecture: quick capture for parents, structured documentation for clinicians. Team-based permissions with role isolation at the database level.
SvelteKit · Firebase · Firebase Functions
GTM
Built positioning, personas, and go-to-market strategy across five audience types. Developed messaging house with three strategic pillars, competitive differentiation matrix, objection talk tracks, and email nurture sequences.
Daylight
Product Marketing — Task Management for ADHDProduct
Desktop task management app designed for neuro-divergent workflows. Emphasizes friction-free time capture with tags and projects available in weekly, monthly and custom reports. Built as a Tauri desktop app with a companion marketing site.
Tauri · Svelte 5 · Astro · Starlight
GTM
27-page marketing microsite with complete messaging house, four buyer personas with JTBD analysis, competitive matrix, email and social sequences, and six homepage design variations. Full PMM execution from positioning through launch assets.
Tech Debriefs
Mr. Codex's Neighborhood
Agents parachute into repos and guess. 200 lines of structured markdown gives them locality instead — what touches what, not just where things are.
Experience
labDemand
• Technical content consultancy generating quote-ready leads for laboratory testing services — EMC, RF, acoustics, calibration.
• Content targets high-intent, crisis-mode queries (engineers searching “fix conducted emissions 150 kHz” not “EMC lab near me”) where expertise content wins intent.
• 18-piece content sprint for one RF testing client → $24K new project revenue, 20% increase in warm leads within 90 days.
Focus Digital
• Assigned the agency’s most technical and ambiguous clients, including RF testing labs (EMC/EMI certification), industrial die-cutting fabricators, impact-rated bollard manufacturers, and crypto-adjacent wealth consulting firms.
• Drove net-new customer acquisition within 90 days for an RF testing lab by creating longform regulatory content aligned to international EMC compliance search demand — likely contract value: $25K–75K+ per client.
• Converted bottom-funnel SEO for auto dealerships into in-market behavior, including verified lead traveling 45+ minutes for vehicle inquiry traced directly to authored content.
• Handles six active verticals simultaneously; content mix includes landing pages, industry guides, and lightly gated white-paper frameworks.
Lear Marketing
• Delivered content across advanced technical domains: electric aircraft propulsion (SAE), DOE-sponsored solid-state lighting outreach, and machine shop service positioning.
• Built modular SEO programs and content systems for founders and technical stakeholders with no ICP, GTM framework, or marketing ops — templated briefs and editorial structures now used across vendor ecosystems.
• Achieved top SERP placement for comparative vehicle model content, regardless of inventory, for regional dealer groups.
• Presented Ahrefs- and SEMRush-informed content strategy to non-marketing stakeholders as part of retainer retention and repositioning.
First Page Sage
Copywriter Jun 2021 — Nov 2022Toyota (via Agency)
Contract Copywriter Jan 2014 — Dec 2014eBay
Lead Content Strategist Jun 2011 — Dec 2011Brafton
Content Writer Feb 2008 — Jan 2009About
I refuse to lift a finger to type a single letter until what I'll write is what your customers need. Sometimes that means being on page 70 of your third-leading-seller's owner's manual and sometimes it means re-framing the most popular product for a completely new niche.
I align myself along a three-object sight picture: customer outcomes, client constraints and product fit.
When those line up, I take aim and produce work that often passes under the radar until the analytics hit.
I don't write for my clients. I write for my clients' customers because I care enough about you to know I've already sold you once. I've done it since I was 19 in an electronics engineering lab on a liberal arts major. Now, let's sell them together.